Immer mehr Branchen setzen auf Maßnahmen wie Telefon- oder E-Mail-Marketing, um ihren Kundendialog effizienter zu gestalten.
Beginnen wir an dieser Stelle mit dem E-Mail-Marketing.
Dass E-Mails nur nach vorheriger Einwilligung verschickt werden dürfen, weiß inzwischen jeder. Dass diese Einwilligung mit Ablaufen der Übergangsfrist der Bundesdatenschutzgesetzänderung seit 1. September 2012 auch nachweisbar sein muss, wissen die meisten.
Aber eine Permission ist kein Freibrief.
Wir zeigen Ihnen worauf es im E-Mail-Marketing ankommt. Worauf Sie unter anderem beim E-Mail- marketing achten sollten, verraten Ihnen folgende Tipps.
1 Tipp:
Versenden Sie nicht zu viele E-Mails, Sie verbrennen damit wertvolle Adressen
2 Tipp:
Versorgen Sie Ihre Zielgruppe mit für Sie relevanten Themen
3 Tipp:
Erreichen Sie als Versender einen möglichst hohen Sender-Score, indem Sie E- Mails nur an Menschen schicken, die diesen E-Mails auch explizit zugestimmt haben
4 Tipp:
Nutzen Sie den richtigen Mailserver
5 Tipp:
Smartphones zeigen in der Vorschau den Pre-Header an. Dieser sollte die wichtigsten Inhalte der Mail zusammenfassen und nicht Standardtexte anzeigen
6 Tipp:
Messen Sie, wie viele Nutzer Ihre E-Mails mobil abrufen, und senden Sie Inhalte, die unterwegs wertvoll sind.
7 Tipp:
Sprechen Sie uns auch unbedingt an, wir unterstützen Sie gern! :)
Beste Grüße
Nadine Rudat
360°nordwind
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